Digital Marketing Specialist

Job Description

• Assist to run online media campaigns on Facebook/ Google/ Linkedin to increase company/ products awareness and drive online leads to website
• Be actively involved in marketing automation – Hubspot to help Product Marketing /OB teams to use and leverage marketing automation for their marketing implementation
• Managing and optimizing website for better conversion to correct and detect issues:
– Partnering with and handling external agencies (development and testing teams) to improve website UI/UX;
– Uploading and editing content in website CMS (WordPress);
– Working with IT team and website maintenance team to fix arising website bugs at the soonest to improve the performance of website
– Recommends new features and functionality based on observation, input from colleagues and trends in the digital space
• Controlling SEO execution of the external agency on the company website to ensure organic search goals are met by assisting with website optimization
– Cooperating with content team to validate SEO content;
– Cooperating with IT team and website maintenance team to fix SEO technical problems;
– Cross-checking on-site optimization, link building actions, and keyword position rankings.
• Use Google Analytics and other tools to compile statistics on usage and prepares reports for various audiences
• Provide monthly reporting and analysis of website metrics
• Performs research for the Digital Manager as needed
• Performs any and all other duties as necessary and as assigned

Job Qualification
• Technically savvy and skilled: has an aptitude for and curiosity for all things digital and can quickly master new technology
• Minimum of 2 years of experience managing a website and digital ads optimization
• In-depth understanding for content layout, web content editing
• Advanced experience in content management systems and marketing automation tools.
• Proficient in HTML, coding background is helpful
• Ability to understand user and developer requirements, including technical aspects of website creation and SEO
• Good communication skills, including the ability to deal with agency and internal team
• Bachelor’s degree required

Contact
Interested candidates should click Apply button to submit a completed Curriculum Vitae/ Resume and Cover Letter to:

Recruitment Department – FPT Software Workforce Development
Contact Person: Ms. Vu Thi Hong Giang
Email: [email protected]