Marketing Communication and Partnership Department Product Marketing Executive

Job Description

• Drive business analysis and analytical activities to develop B2B marketing strategy.
• Lead strategic projects and initiatives to drive business growth, increase usage, engagement and product adoption and work with Sales teams to achieve targets.
• Establish the go-to-market vision, strategy and model for a portion of our product portfolio and communicate that vision and strategy across the organization
• Develop deep understanding of the buying audience for the organization by conducting research and gathering insight on target personas, buyer needs and the purchasing decision process
• Frame market segmentation and targeting in order to define market opportunities for the product portfolio. Develop competitive positioning for your product portfolio; perform competitive analysis
• Partner with product management to build business cases for expanding market presence. Partner with Sales and Sales Enablement to help progress pipeline opportunities and enable successful client-facing conversations
• Oversee and provide direction for the creation and socialization of the following product- level documents: market requirements, marketing plan, sales enablement plan, launch plan, and solution handbook
• Oversee and provide input on the process for creating product positioning, value propositions and messaging that resonates with the buying audience
• Provide source messaging documents to be used for campaigns, demand generation and content

Job Qualifications:
• Degree in Business, Marketing, Communications or related field
• 2-3 years of product marketing experience preferred
• Fluent in English with strong English writing, editorial and scripting skills
• Familiar with marketing sophisticated, SaaS-based B2B applications is a plus
• Ability to partner with cross-functional teams. Experience working with Sales, Product Management, and Marketing (Demand Generation, Events, etc.)
• Plan, execute, and lead successful product launches
• Strategic thinker, creative problem solver and strong analytical skills
• Influencing and communicating product offers to customers, prospects, sales, industry analysts and trade press

Benefits:
We offer highly competitive salaries, bonus programs, world-class benefits, and unparalleled growth and development opportunities — all to create a compelling and rewarding work environment.
• “FPT care” health insurance provided by AON and is exclusive for FPT employees.
• Annual Summer Vacation: follows company’s policy and starts from May every year
• Salary review 2 times/year or on excellent performance
• International, dynamic, friendly working environment
• Annual leave, working conditions follow Vietnam labor laws.
• Other allowances: lunch allowance, working on-site allowance, etc.

Contact:
Interested candidates should click Apply button to submit a completed Curriculum Vitae/ Resume and Cover Letter to: Recruitment Department – FPT Software Workforce Development
• Contact Person : Ms. Vu Thi Hong Giang
• Email : [email protected]